For founders, entrepreneurs, business owners, leaders, and professionals navigating career transitions, this episode explores why your humanity matters more in an AI-driven job market—and how personal branding and authentic storytelling can help you stand out.
AI job search tools can be helpful, but relying on them alone can make your resume sound like everyone else’s. Human experts can help uncover the experiences, accomplishments, and unique value that automated hiring systems and generic AI-generated language often miss.
Jennifer Loehding sits down with Mae Schaefer and Deborah Wheatman, co-founders of Craft Career Studio, to discuss how hiring automation is changing the job search and why an effective career strategy requires more than keywords. They explain how to communicate your value, own your accomplishments, and build a personal brand that connects with the people making hiring decisions.
You’ll also hear why resume writing should focus on outcomes rather than responsibilities, how authentic storytelling can strengthen your resume and LinkedIn profile, and how to navigate job search rejection in a competitive market.
What You’ll Take Away
Why your humanity matters in an increasingly AI-driven job market
How authentic storytelling can help your resume stand out
Why career materials should emphasize outcomes instead of responsibilities
How to communicate your accomplishments and unique value more confidently
Why effective personal branding requires more than keywords
How human expertise can uncover what automated tools often miss
About Mae Schaefer & Deborah Wheatman
Mae Schaefer and Deborah Wheatman are the co-founders of Craft Career Studio, where they combine their backgrounds in marketing, research, career strategy, and professional writing to help people navigate career transitions. Through a personalized, high-touch approach, they help professionals clarify their value, strengthen their personal brands, and tell career stories that connect with real people.
Connect with Mae Schaefer & Deborah Wheatman
Website: https://craftcareerstudio.com
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