For founders, entrepreneurs, business owners, and leaders, The Two Warriors Within explores leadership, emotional intelligence, and personal growth. The question is personal: which warrior are you feeding—and how does that choice affect the people you lead?
In this episode of Starter Girlz, Jennifer Loehding sits down with retired U.S. Army Command Sergeant Major TJ Baird, founder of Warrior Dad Stories. Drawing on 32 years of military leadership and a pivotal conversation with his daughter, TJ examines how anger, self-awareness, and our actions shape our businesses and relationships.
His “two warriors within” philosophy invites us to look at the person behind the position. They discuss why actions must match words, how presence builds trust, and why sharing the struggle behind success matters as much as sharing the outcome.
The conversation moves through TJ’s four principles for life and leadership, the human side of leading others, storytelling, and building a business through strategic planning, adaptation, and thoughtful use of AI.
What You’ll Take Away
Why managing yourself affects how others experience your leadership.
How matching your actions to your words helps build trust.
Why presence matters when leading people through difficult situations.
What the unfinished journey can teach us that a polished success story cannot.
Why complex human problems sometimes require more than a logical solution.
How strategic planning and AI can support the work of building a storytelling platform.
Why your story can offer value before you feel completely ready to share it.
About TJ Baird
TJ Baird is an author, retired U.S. Army Command Sergeant Major, and founder of Warrior Dad Stories. Through books, poetry, videos, and speaking, he shares lessons from military service, fatherhood, and personal growth to help others learn from their own experiences.
Connect with TJ Baird
Website:
https://warriordadstories.com
YouTube: https://www.youtube.com/@warriordadstories
Want to Be a Guest on Starter Girlz?
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https://podmatch.com/hostdetailpreview/17044863446695017c1879d7b
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